Self-confidence without  being loud

What is behind our new hardware design and why is it so different from our last generation? Get a glimpse of the thinking, technology  and user needs that shaped our portfolio.

New Design Language

Our Speedport 7 device portfolio introduces a new design language for fixed-line products, characterized by a bold yet unobtrusive presence within domestic environments. The design also draws inspiration from Deutsche Telekom's ranking as the world's most valuable telecommunications brand: self-confident without being loud.

Our Approach

The Speedport 7 portfolio represents a holistic rethinking of network device design, balancing technical innovation with a distinct, contemporary visual identity. It demonstrates how telecommunications equipment can be both technologically advanced and seamlessly integrated into everyday living environments. Accessibility is addressed through tactile symbols on device housings, facilitating identification and differentiation of connection ports for all users.  Sustainability is integral to the design approach, reflected in the consistent use of recycled and bio-based materials for the product housings. Packaging is entirely plastic-free, supporting a reduced environmental impact. The design language is used across a wider range of products, including our MagentaTV IPTV / Streaming devices. The unified visual identity is evident in our new TV-Box and TV-Stick, both of which extend the bold yet approachable aesthetic into the MagentaTV product segment. These additions ensure a consistent and harmonious look and feel throughout our entire device ecosystem, creating a cohesive integration of network and entertainment technology within the home.

Colors, Materials & Finishes

Colors, materials, and finishes support the new design language by combining a clear visual identity with unobtrusive integration into the home. A deliberately restrained color palette conveys a confident, contemporary character without dominating the surrounding environment. The palette is aligned with Magenta, allowing the brand color to remain the primary visual anchor. Designed for a lifecycle of five to ten years, the portfolio uses low-saturation, neutral tones that are timeless, non-polarizing, and enhance the technical clarity of the devices.
All housings are made from at least 93% post-consumer recycled or bio-based plastics, aligning sustainability with refined quality perception. Bold three-dimensional wave structures and precisely developed surface textures define the visual identity, while selective high-gloss, metallic, or chrome accents emphasize technical details. Subtle variations in surface design, detailing, and form enable clear differentiation between device models and equipment levels, while maintaining a cohesive and recognizable Telekom hardware ecosystem.

Speedport 7 Router

The Speedport 7 design departs from conservative forms traditionally associated with network devices: it adopts a younger, more approachable aesthetic, referencing contemporary consumer electronics such as game consoles rather than conventional routers. This shift is evident in the fragmented, multi-part housing design, which visually reduces the device’s volume – an important consideration as routers industry-wide have grown larger due to technical requirements. The result could be described as “visible invisibility”: the devices blend into living spaces, for example, resembling two books on a sideboard rather than a piece of technical equipment.

Wi-Fi Repeater Plus

The stand-alone top-tier repeater included in the betterWiFi-bundle with our router resembles its smaller sibling. Despite its significantly more compact design, it offers not only Wi-Fi but also integrated mobile connectivity, enabling nearly seamless and “unbreakable” internet access for the household in the event of fixed-line outages.

Wi-Fi Repeater

The tiniest repeater in the product family is a compact, plug-in device that fits directly into a standard power socket. Despite its minimal footprint, it extends the existing Wi-Fi network effortlessly, bringing reliable coverage to additional rooms throughout the house - without the need for a single cable. Designed for simplicity and flexibility, it enables fast and seamless connectivity exactly where it’s needed most.

MagentaTV ONE

The Streaming Box is designed to integrate seamlessly into modern living spaces. Combining a compact form with a calm, understated aesthetic, it blends effortlessly into its surroundings. Built-in far-field voice control enables effortless operation from anywhere in the room. As part of the product family, it reflects our approach to technology: powerful, reliable, and thoughtfully designed to stay in the background while delivering outstanding entertainment. The Remote Control is created as an integral part of the overall system. It enables simple and efficient interaction with your TV experience. Ergonomic, intuitive, and immediately responsive, it offers precise control of all key functions - designed to feel natural in your hand and consistent with Telekom’s clear, human-centered design language.