Validate ideas early with customers, before a single line of code is written.
Many companies are in the race to develop products faster with the help of AI. They risk building what looks cool instead of what customers truly need, ending up spending millions. Not knowing how to prioritize, this often results in wasted time and effort, harming the business. At Deutsche Telekom, our Experience Innovation Platform (XIT) unifies all ideas into one channel. Teams can quickly validate use cases with customers and experts before a single line of code is written. XIT helps teams to create innovative products that truly matter while reducing opportunity costs
Create with Ease
XIT makes use case creation effortless. Its standardized data format, now Telekom’s AI ready model for use cases, enables anyone to turn raw ideas into clear storytelling journeys with a single click. Integrated AI structures each idea from the customer view while AI Personas remove jargon, refine tone, and adapt behavior for target audiences before testing with real customers and experts. With this foundation, XIT has built Telekom’s largest and fastest growing use case database.
Validate with Speed
XIT Validation manager enables product teams to validate directly with Telekom customers and internal experts. Teams can reach any target users across Telekom markets and collect measurable feedback on customer impact and implementation effort within a week. Over 7,500 participants have used XIT to test use cases, helping teams continuously refine its UX through real feedback. In 2025, 94% of new use cases were validated through XIT, proving its impact and establishing early validation as a core habit across Telekom.
Target What Matters
XIT prevents hyped ideas from driving decisions. Validated results are mapped on an impact and effort heatmap and planning board, revealing quick wins, major bets, and journey gaps. With integrated LLM support, AI enables the analysis of outcomes, helping teams prioritize impact, avoid wasted effort, and make confident decisions fast. It ensures transparency through real customer validation and enables alignment without slowing down the innovation process.
Beyond Compliance
XIT makes customer validation accessible, affordable, and fast. It meets Telekom accessibility standards and is approved by the Group Workers Council but goes beyond compliance. Scene Composer democratizes visualization, allowing anyone in any role to create and refine ideas with a diverse image library that covers disabilities, aging society, and more. With XIT, teams connect to real target users outside Telekom and receive results within a week at low cost. The platform breaks barriers between disciplines, enabling even junior designers to work directly with lead PMs on crafting product strategy with validated use cases. Inclusion and accessibility are built in from the start.
