A new digital experience for our customers

The OneExperience initiative, launched on MWC 2025, is transforming Deutsche Telekom’s digital experience, ensuring it remains relevant to customers while driving engagement with its products. It defines the principles and guidelines for Telekom’s digital design identity, and provides a design system with accessible and working code, design components, and in-depth specifications. Focused on creating omnichannel, accessible, and seamless experiences across Deutsche Telekom’s digital portfolio, OneExperience aligns with the rapidly evolving expectations of modern customers. By prioritizing quality, consistency, and innovation, it redefines how we deliver value in a competitive landscape.

OneExperience ensures that every interaction reflects Deutsche Telekom’s unwavering commitment to excellence. Our bold, accessible, and user-centric design philosophy, characterized by vibrant colors, clear layouts, and the iconic magenta, creates a recognizable and inclusive digital presence. Every detail is carefully crafted to provide users with a seamless and enjoyable journey across our apps, websites, and customer portals.

Central to this initiative is the OneExperience Design System (ODS), a groundbreaking multi-brand design system launched in May 2024. The modular system empowers teams across markets and platforms to deliver consistent, seamless experiences aligned with Deutsche Telekom’s vision. ODS represents a significant step forward in streamlining design processes and fostering collaboration.

Emphasizing accessibility as a core value, the design system ensures inclusivity for all users, fostering trust and usability. By adhering to rigorous standards, OneExperience enables everyone to interact effortlessly with Deutsche Telekom’s digital offerings. 

OneExperience creates a holistic digital ecosystem within which customers can move seamlessly between services without disruption. This unified approach builds a stronger connection between users and the Deutsche Telekom brand, delivering functionality, reliability, and innovation.

By setting new benchmarks for quality and user satisfaction, OneExperience ensures Deutsche Telekom remains a leader in the digital space, setting an example of what telco experiences should be.