A new digital experience for our customers

Launched at MWC 2025, OneExperience is shaping how customers interact with Deutsche Telekom’s digital products and services. It establishes the principles and guidelines for Telekom’s digital design identity, supported by a design system that brings together accessible, production-ready code, reusable design components, and detailed specifications.

Designed to deliver seamless, accessible experiences across channels, OneExperience creates a consistent experience throughout Telekom’s digital portfolio while adapting to customers’ evolving needs. By bringing quality, consistency, and innovation together, it helps us deliver more meaningful digital experiences at every touchpoint.

OneExperience brings Deutsche Telekom’s design philosophy to life through vibrant colors, clear layouts, and our iconic magenta. Together, these elements create a distinctive, recognizable, and inclusive digital presence. Every detail is designed to make interactions intuitive and enjoyable across our apps, websites, and customer portals.

At the heart of OneExperience is the OneExperience Design System (ODS), a multi-brand design system launched in May 2024. Its modular components and guidelines help teams across markets and platforms create consistent digital experiences aligned with Deutsche Telekom’s vision. ODS streamlines design processes and encourages collaboration, enabling teams to work more efficiently.

Accessibility is built into the system from the start. By providing accessible components and adhering to rigorous standards, OneExperience helps teams create inclusive, user-friendly digital products and services that everyone can use.

OneExperience connects Deutsche Telekom’s digital services in a cohesive ecosystem, making it easier for customers to move between touchpoints and complete tasks without interruption. This consistent experience strengthens the connection between customers and the brand while bringing together functionality, reliability, and innovation.

By prioritizing quality, usability, and accessibility, OneExperience helps shape more consistent and intuitive digital experiences across Deutsche Telekom’s portfolio.