Designing home’s heart: calm, personal, connected.

Designing for the home means improving everyday life for millions of people across the world through simplicity, trust, and experiences that feel right.

22M+

Broadband Customers

92%

Of all households

Good internet connection is essential to me. The router feels like the heart of our home.

Elisa

+22%

Customer Effort Score Gain

You know immediately where to click if you are looking for a specific function.

Ivona

Simple, intuitive and effortless.

Carl

Confidence grows with use. Crafted as one customer experience, end to end.

Customer don’t experience isolated home products. They experience outcomes - setup, outages, upgrades, everyday use. That’s why routers, mesh devices, services, apps, and interfaces are crafted as one end-to-end journey with shared logic, language, and behavior.
Each touchpoint reinforces the next, so the experience stays consistent: fewer handovers, fewer gaps, less second-guessing — more calm, predictable control.

Helpful, not demanding. Intelligence that benefits everyday life.

Smart technology only works when it reduces effort instead of creating it. Intelligence adds value when it understands context, anticipates needs, and supports decisions without interrupting daily life. It acts when it matters, stays quiet when it doesn’t, and never asks people to supervise complexity they never wanted in the first place.

Form follows function. Hardware and digital experience designed together.

In the home, physical and digital design can’t be separated — the device is only as friendly as the app that sets it up, explains it, and keeps it under control. Form, material, and interaction align with the digital experience, so the first touch matches the first tap: what you see, hold, and use follows the same logic as what you configure, understand, and manage in the app.
Go to the Hardware design project (Verlinkung wohin prüfen)???

One home. One system. Experiences people come back to every day.

Good design doesn’t rely on instructions; it builds confidence through repetition. Clear structures, consistent patterns, and meaningful feedback help people understand what’s happening — and why — without forcing them to learn a system. Over time, uncertainty disappears. The app becomes something people use daily — not only when something breaks — and the experience feels natural, reliable, and in control.